Every brand has a story…I’m here to help tell yours.

Hey, I’m Amanda

I’m the caffeine worshipping, pasta loving, wine enthusiast behind Anew Creative.

I’m also a mum to two beautifully creative humans with a full house of fur babies - so life is equal parts chaos and creativity (with a lot of coffee in between).

My love for creativity started back in high school, where I spent most of my time immersed in visual arts and photography.

After working as a photographer for a few years, I realised it wasn’t actually being behind the camera that lit me up - it was everything that came after. The editing, the design, the way visuals could be shaped to tell a story… that’s where I found my spark.

From there, I stepped into the corporate world, where I found myself drawn to creating documents, designing graphics and bringing ideas to life visually in a completely different way. And somewhere between full-time work, late nights and weekends…Anew Creative was born.

What started as a creative outlet quickly became something so much more. Now, I get to work with incredible women in business, helping them create brands that feel aligned, intentional and unmistakably theirs.